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About À¶ÔÂÁÁÁÏÃâ×ÊÁÏ´óÈ«

The German Advertising Federation (À¶ÔÂÁÁÁÏÃâ×ÊÁÏ´óÈ«) aims to achieve politically balanced and optimal economic conditions for the advertising industry – in the interests of growth, innovation and employment in Germany.

Advertising counts. It is an integral part of the free market economy and an indispensable factor in a diverse and independent media landscape. Advertising communication is seen and heard every day, making it the subject of social and political debate and initiatives. À¶ÔÂÁÁÁÏÃâ×ÊÁÏ´óÈ« is the national association of the advertising industry in Germany. It forms a large, dynamic network of 41 member organisations through which it represents all sectors and disciplines in advertising.

À¶ÔÂÁÁÁÏÃâ×ÊÁÏ´óȫ’s members are organisations and companies from the following sectors:

  • Advertising industry (18)
  • Media and publishers (17)
  • Communication and media agencies (2)
  • Market/social research and advertising professions (4)

À¶ÔÂÁÁÁÏÃâ×ÊÁÏ´óÈ« tasks

À¶ÔÂÁÁÁÏÃâ×ÊÁÏ´óÈ« is active in all areas that are important and instrumental to the advertising industry:

  • Defending and promoting the freedom of commercial advertising, and in particular disproportionate product-specific or media-specific prohibitions and restrictions on commercial communication;
  • Promoting fair and responsible commercial advertising, both in legislation and through voluntary self-regulation;
  • Representing the sector in economic and social policy issues;
  • Coordinating and combining interests and opinion within the advertising industry. À¶ÔÂÁÁÁÏÃâ×ÊÁÏ´óÈ« serves as the advertising industry’s round table.